From the Blog…
Bright Shiny Objects vs Opportunities
As a small business owner, everywhere you turn there’s something else to do. Whether on your own or with a team, there’s still so many hats to wear. When something “pops up”, how do you know if it’s an opportunity to take advantage of or yet another “bright shiny object” intent on distracting you from your revenue-producing projects? The easiest way I’ve found is to look at each situation and ask these questions: Will pursuing the opportunity provide more revenue, profits, or exposure? How quickly? How much time will it take me personally? Is it a one-time investment (of time/m.on.ey/resources) or more? If more, … [Read More...]
Business and Marketing Authorities, Experts and Masters
A recent article of mine asked the question “Would you hire yourself?” from the standpoint of, are you really qualified to do all the things your website (or promo emails) state you can. And we received several comments in response and one in particular inspired today’s article around how we define “authorities”, “experts” and “masters”. After all, I call myself a “Small Business Growth and Marketing Expert” and it got me to wondering if I’ve earned the title. Out came the dictionary: An “authority” is defined as “an accepted source of information, advice” while An “expert” is defined as “a … [Read More...]
Small Business Lessons Learned from a Football Game
Last weekend the New England Patriots played the Denver Broncos to see who would move one step closer to the SuperBowl. Now, living in Massachusetts, about 30 miles from the Patriots’ stadium, you’d expect that, even without being a major football fan like DH (darling hubby), I’d hear a lot about the Pats before that game. I didn’t. I did hear about the Broncos’ quarterback. . .in fact I heard about him SO much that his name now causes me to change the channel of whatever I’m watching or listening to. The hype about this man was overwhelming. The media built him up so much that it would have been difficult … [Read More...]
Before becoming a member of Sandy's 90 Day Intensive Program, I was at a loss as to how to build my online presence and increase my ezine list. However, after being a member of the Intensive and using just a few strategies Sandy recommends, my list grew over 200%! Now, my ezine is read by people all over the US and in several foreign countries allowing me to share my expertise and marketing worldwide! Sandy's coaching style is relaxed and approachable. She knows her stuff and definitely got me and my business on the right track!
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