From the Blog…
The Downside of PLR (Private Label Rights)
Wikipedia defines Private Label Rights ("PLR") as: "Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates and even videos. While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright). In general practice this means that the product can be modified, sold, resold or repurposed in many different formats. In some cases authorship on the original product is allowed and with unrestricted private label, buyers are often able to resell the same rights … [Read More...]
Why Good or Great Customer Service Isn’t Enough
What's the difference between good customer service, great customer service and Extreme Client Care™? It's a question I'm often asked and here's an easy way to think of it: Good Customer Service: You purchase something and receive an electronic (email) receipt and autoresponder message follow-up. Great Customer Service: You purchase something, receive electronic (email) receipt, nurturing sequence messages to walk you through using the product and a thank you card (usually done via "Send Out Cards"). Extreme Client/Customer Care™: You purchase something, receive electronic (email) receipt, nurturing sequence messages which … [Read More...]
7 Must-Haves for a Successful and Sustainable Business
Back in my Corporate and Federal Government days, I was all about excellence – reading all the latest business books and quickly gaining a reputation as the person you went to if you wanted results. It was a simpler time: do your job well, anticipate future requests and do them before management asked. The result? Jobs were created for me, offers made and raises received. As an entrepreneur, things are different. Doing a great job, in and of itself, is no longer enough. It’s about the overall experience you provide: What image does your business portray? Are you viewed as a viable business or as a “hobby … [Read More...]
I want to acknowledge seven of my favorite coaches. Each of them has helped me immeasurably and some of them have also been my clients. None of them knows I am doing this!
I have used and deeply appreciate all three aspects of Sandra Martini's business. One aspect includes myriad programs in numerous formats to help entrepreneurs build solid businesses online and offline.
A second aspect is one-on-one and small group coaching programs where she customizes general business knowledge into step-by-step actions based on her clients' dreams and aspirations. And the third aspect? Sandra doesn't just teach, she does!
Team Sandy provides virtual assistance for online and offline marketing, project management, website updates and other services that keep a business running smoothly.
Everything Sandy does is infused with integrity, solid knowledge and her ethic of "extreme client care." As a client, I don't just feel well-served, I feel cherished! She is a coach, colleague, mentor, vendor and friend - and friendship trumps the other roles.
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