Marketing Overwhelm: A Curable Disease

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Email subject: Despite what they say, it IS curable.

It's Monday and you get an email indicating that writing an ezine is THE way to get new clients. You drop everything and start working on an email newsletter.

It's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click. You drop everything and sign up for a Google Adwords account.

It's Wednesday and you heard that someone made a million dollars selling info products. Everything else waits while you work on your first million dollar product.

I once had a client who would tell me he figured out how to "fix" his business and what he needed to do to succeed. Unfortunately, he did this DAILY. Each day he had a new marketing strategy that he would drop everything else to implement. It was exhausting as well as counterproductive – for both of us.

Does this sound familiar? You have no real plan for your marketing strategy and so you jump from one idea to another based on what you hear or read is the best or quickest way to get more clients and increase sales.

Or, do you find yourself agreeing with colleagues who are constantly agonizing over this, that or the other in their business – all trying to outdo one another with the amount of work they have?

If so, you’re suffering from marketing overwhelm!

I have good news however – this IS a curable disease. . .no shots necessary!

There are thousands of different things you could do to move your business forward. And, most likely, any one of them will do the job.

The problem. You start one thing, stop, start another, stop, start a third, stop. . . . At the end of the day, you're left with frustration and overwhelm. And nothing done, your list the same size (or smaller) than yesterday.

The solution. If you see a little of yourself in this scenario, it's time to create a strategic marketing action plan. One that resonates with you and that you can stick with.

Step 1: Create a marketing action plan -- make a list of the marketing activities you are interested in doing and then select the three to five which resonate most with you.

Step 2: Take action -- start implementing the activities on your plan and stick with them until they are done.

Step 3: Evaluate -- review what you've been doing and what results you're getting. If the results aren't what you were expecting, you may wish to try another strategy, but only AFTER you've given the first time to work.

It's important to remember that good marketing is about two things:

1/ educating your community (prospects made up of your ideal clients) about what problems you solve (note that I didn’t say “about what you do”) and

2/ building a relationship with those in your community.

Do these two things and do them consistently and you will reap the rewards as your business success lies not in hyperactivity, but in well-thought-out plans and implementation.

My Request to You

I request you take a step back and think about which marketing activities you've had the most success with or, if you're a new business owner, which ones appeal to you the most. Now jot them down and add some dates by which you will complete them (if one time activities) or begin them (if ones to be done consistently).

POOF! You have the beginnings of a strategic marketing action plan. You’re well on your way to recovery!

And if you’re feeling too overwhelmed to begin? You’ll want to learn more about “Strategic Marketing – Sandy Style and having a customized strategic marketing action plan “done 4 you”. 6 Figure Business Tool: Strategic Marketing Sandy Style Ask and it shall be given. . .the Strategic Marketing Sandy Style program is designed to deliver a high level of accountability and support along with *specific* action items so you take immediate action in getting exposure, building your list and creating more revenue in your business.

This Program is designed to create the perfect mix of mentoring, motivation and support with customized concrete action steps as follows:

• A daily, strategic marketing action plan provided in calendar-format designed just for you, to help you get more exposure, more clients and more revenue in your business. You receive a calendar, complete with action items, customized for your style and your business.
• A high level of accountability and personal, highly specific follow-up designed to ensure you take consistent action.
• Take the confusion out of knowing which marketing activities to do when and how often.
• The motivation felt when you know someone is standing beside you, guiding and cheering you every step of the way.
• Keep you focused on your goals and eliminate the distractions caused by “bright shiny objects”.
• Knowledge and information about how to create multiple streams of revenue in your business and the action steps you need to take built right into your action calendar.
• Coaching time with me and my expertise focused on YOU!
• A coach and mentor who knows you and who cares about YOUR success!

I’m really excited about what I’ve designed for you because this Program is completely unlike any other in that it includes tools and support delivered in a way which is unique to you (YES, it is customized!) and will make a BIG, positive and IMMEDIATE difference to you staying focused on your goals while taking consistent action.

Because it is so customized, I’m limiting spots – as of this writing, there are ONLY 6 SPOTS LEFT. Click Strategic Marketing Sandy Style to learn more before all the spots are gone!

Client Corner: Anese (new testimonial) Recommended Resource: The “Mega” Calendar and His Not-So-Little Buddy Picture = Staples In preparing my marketing plan, there are two things I absolutely, positively can’t live without: a large 2x3’ year-at-a-glance write on wall calendar and a 22x17” month-at-a-glance desk calendar.

I purchase both from Staples for a total of around $30 and use them together to plan out my year, month, week and day.

The wall calendar is full of “colored yard sale sticky circles” (yep. . .it’s a technical term!) designating planned vacations (note the plural), conferences/workshops, my group programs, holidays, etc. – a different color for each so I can see “at a glance” what I’ll be doing.

Once those are in place (and also on my desk calendar), I plot out the monthly, weekly and daily activities a month at a time, except for product launches which typically span more than one month on my desk calendar.

You’d be amazed at how this helps to chunk things down so it becomes manageable.

You can get your calendars and “colored yard sale sticky circles” here.

For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series “5 Simple and Easy Steps to Put Your Marketing on Autopilot”.

© 2002-2010 Sandra P. Martini. All Rights Reserved

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