Making the Tough Decisions in Your Business

Would you prefer to listen to this week's article?

If so, just click the PLAY button above. Note: If you can't see the audio controls, you can click here to listen�

This weekend, my husband decided to leave the band that he�s been a part of for 4 years. As you can imagine, it was tough to do � the other band members are friends and more like family to him, to us.

There are times in your business when you need to make the tough decision to do what�s best for you, your business in the long term.

Some of those decisions can include letting go of:

� a client who doesn�t take action and so sees no results

� a team member you�ve had �the chat� with and who still doesn�t perform as needed

� a client you love to work with who never pays on time

� a coach whose program doesn�t live up to its sales page

� a program, product or service which no longer serves you and what you�re now doing

And some of those decisions can include adding:

� a budget so that you get and stay profitable � not always an easy thing to do

� creating a plan and sticking to it to see the results you dream of

� self-care, even when you feel you don�t have time for �you�, to ensure that you�re operating at your best every day

� a mentor who can drastically shorten your learning curve and show you how to avoid the mistakes commonly made

The tough decisions aren�t always �negative� or �no mores� � they can just as simply be about making a change which adds something to the business or to how you structure your day.

My Request To You

When something comes up that either doesn�t feel right, nags at you or your intuition says �do it� (or �don�t do it�) � stop what you�re doing, walk away, clear your head and check in with yourself.

Forget what anyone else would say and. . .

Keeping your �why� (WHY are you in business, what�s your ultimate goal/reason for what you do) in mind, what�s the best decision you could make for the long term success of your business?

Make the decision and then act on it.

And if you want to bounce it off someone who�s likely been there, let me know.

A Strategic Marketing & Profitability Mentor, Sandra Martini (www.SandraMartini.com), creator of Escalator Marketing�, shows creative heart-based entrepreneurs how to build sustainable businesses without losing their integrity or their minds. You can catch up with Sandra on her blog at www.FromTheDeskOfSandraMartini.com or Twitter at www.Twitter.com/SandraMartini

********

Want to know more about our "Done 4 You" Services?
Check out the below:

Team Sandy Information and FAQs

Teleseminar Done 4 You

********

�Sandy is a joy to work with and she\�s a master at getting down to business and delivering what she promises. I\�ve been involved in several of her programs and she always impresses. Today I walked away from a strategy session with Sandy with a plan for a completely new stream of both income and marketing. I was blown away. In that short time, Sandy brought forward, not only a big innovative idea, but a systematic plan for realizing it. Sandy doesn\�t simply apply a �how to grow a business� formula to her clients, she hears what\�s unique about you and your business and uses her considerable smarts to help you create a practical plan that fits.
I have a lot of respect for Sandy. She\�s straightforward, savvy, and she knows what it takes to nurture and sustain a business. Most of all, she gives 110% to her clients 100% of the time.�

Melissa McCreery, PhD, ACC
The Smart Woman�s Overwhelm and Overeating Expert
http://TooMuchOnHerPlate.com