There are lots of reasons why clients may choose not to do business with you – that said, you want to know that they made a conscious choice as opposed to your message not reaching them. While the immediate solution sounds like you want to send more messages, the truth is far more complex: You see, according to a study by Yankelovich Partners (a marketing consulting firm): 65% of people feel bombarded by advertising and … [Read more...]
Do you ever feel like there's so much information out there that your head's going to burst? After all, there's: email smartphone blogs and RSS feeds social media television and radio ipad/tablet even seeing all the billboards as you drive not to mention all the free teleseminars, telesummits, webinars, webcasts, live streams, events and other trainings. How do you manage the information overload? Do you use better, … [Read more...]
Systems. . .they sound boring. They require setup and often documentation. They’re a lot less fun than chatting on Facebook or Twitter or having a “quick call” or Skype chat with a friend or colleague. Systems. . .they’re also the key to increased profits and peace of mind in your business. Let me share a quick, and real-life, example: Last fall I was considering attending a one-day event. The event was about a … [Read more...]
This past weekend I attended the annual RV Expo in Boston and was thrilled to see how marketing savvy many of the exhibitors were. There was everything from putting down padded mats in front of “their” RVs knowing that we’d been walking around a lot and would linger longer where we were more comfy to offering sturdy/lined bags to hold our brochures at the exhibit and which were branded reusable grocery bags for home. Can you … [Read more...]
What there was: 9 separate lines out the door, One cash register in the building with a process that required 2-3 visits to the “register line” when someone used a credit card, 5 calculators to share among the 9 “cashiers” (miscalculations resulted in repeated visits to the register line) A police officer to manage the grumpy customers and protect the single cash register and Customers who had pre-ordered and others who were … [Read more...]
As a small business owner, everywhere you turn there’s something else to do. Whether on your own or with a team, there’s still so many hats to wear. When something “pops up”, how do you know if it’s an opportunity to take advantage of or yet another “bright shiny object” intent on distracting you from your revenue-producing projects? The easiest way I’ve found is to look at each situation and ask these questions: Will … [Read more...]
A recent article of mine asked the question “Would you hire yourself?” from the standpoint of, are you really qualified to do all the things your website (or promo emails) state you can. And we received several comments in response and one in particular inspired today’s article around how we define “authorities”, “experts” and “masters”. After all, I call myself a “Small Business Growth and Marketing Expert” and it got … [Read more...]
Last weekend the New England Patriots played the Denver Broncos to see who would move one step closer to the SuperBowl. Now, living in Massachusetts, about 30 miles from the Patriots’ stadium, you’d expect that, even without being a major football fan like DH (darling hubby), I’d hear a lot about the Pats before that game. I didn’t. I did hear about the Broncos’ quarterback. . .in fact I heard about him SO much that … [Read more...]
It's true. . .Google made another change to their algorithms last week which has big implications for business owners. And if you're focused on your ideal client, writing posts and articles which speak to them and your specialty, this is all great news. If you're all over the place, not sure who you're speaking to and trying to be everything to everyone, well. . .not so much. Google customizes your searches based on previous searches, … [Read more...]
Recent Comments