Wikipedia defines Private Label Rights ("PLR") as: "Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates and even videos. While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright). In general practice this means that the product can be … [Read more...]
What's the difference between good customer service, great customer service and Extreme Client Care™? It's a question I'm often asked and here's an easy way to think of it: Good Customer Service: You purchase something and receive an electronic (email) receipt and autoresponder message follow-up. Great Customer Service: You purchase something, receive electronic (email) receipt, nurturing sequence messages to walk you through using the … [Read more...]
Back in my Corporate and Federal Government days, I was all about excellence – reading all the latest business books and quickly gaining a reputation as the person you went to if you wanted results. It was a simpler time: do your job well, anticipate future requests and do them before management asked. The result? Jobs were created for me, offers made and raises received. As an entrepreneur, things are different. Doing a great job, … [Read more...]
Have you ever wondered why Facebook and Pinterest are more popular than other platforms like Twitter, Linked In and Google +? I’ve been traveling a lot over the last few weeks and noticed that when I get online, after email, Facebook or Pinterest are the first places I go. Then, as the flight attendant was about halfway through her announcement, it hit me. . . Facebook, Pinterest, this particular flight attendant make it fun and … [Read more...]
The shopping cart (whether you use 1shoppingcart, kickstartcart, autowebbusiness, etc. -- they're all the same) has announced a price increase on its Pro package which amounts to approximately 30%. And everywhere people are complaining and looking to leave the cart. Before getting all riled up, let's take a quick look at the facts: I've had the Pro version for about 7 years and this is the FIRST price increase. Other things have … [Read more...]
While catching up on emails during a recent business trip, I noticed a new trend appearing: Every few emails showed another business owner apologizing. Apologizing for what you wonder? For doing their *job* and offering their services. In effect, entrepreneurs and business owners now feel the need to apologize for being entrepreneurs and business owners. They (you?) do it in several ways: Promising not to offer anything for sale … [Read more...]
Over the past 6 days, I've been in 5 cities and two hotels. It was interesting. . .either of the hotels would have been "great" by themselves, but back-to-back, one was a clear winner when it came to Extreme Client Care™: The Peabody in Memphis. Both hotels had great food, great service, wonderful front desk staff and great conference areas/staff. There was one difference. . . I pulled up in a cab and the bellman welcomed me. … [Read more...]
It’s been an interesting week. . .it seems there are lessons and opportunities everywhere I look. Here are a few to inspire/motivate you: We’re in the middle of local elections and, driving down a local road, I saw signs for two selectman candidates. It appeared that one had a much broader support base than the other. A few days later, driving down the same road, something about this thought struck me as off so I … [Read more...]
Everywhere we turn, someone (or some company) wants our attention: Radio, television, email, direct mail, billboards Children, partners, friends, colleagues . . .the list is never ending And once they get our attention, we’re faced with a whole new set of questions and choices: Here’s why you want/need to purchase X (and a slew of features and benefits come our way). Agreed? Great, what size, shape, color, flavor, … [Read more...]
There’s a trend I’ve been noticing everywhere lately – and I mean everywhere. People want things easier. No work, no thinking, do-it-for-me easier. In fact, even Monopoly® – that 75-year-old time-tested board game has gone to electronic bank cards. No more bills, no more “banker” counting money. Playing “banker” is how I learned to make change and what I attribute to getting me my first job. While I understand … [Read more...]
Coming October 2012
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