3 Entrepreneurs: A Modern Fable That’s All Too Real

Girl reading in meadow

  Once upon a recent time, there were 3 women who left their jobs to become entrepreneurs seeking control of their time, the desire to create more income and freedom to live their lives. Their names were Rachel, Linda and Mary and this is their story. At first, each did well.  They weren't buying second homes or traveling 8 months of the year, but they had good revenue coming in.  Let's take a look at their specifics: Rachel, a … [Read more...]

18 Ways to Increase Your Visibility and Your Credibility — all with less work than you’re likely doing now

Article marketing repurposing graphic

There's so much we need to do in our businesses.  You know it, you've heard it. What about doing more with what you already have?  I discussed this in two other articles: What's Hiding in Your Business Closet and Maximizing Your Business Assets. Today, we're specifically discussing your content marketing plan.  Every piece of content you create (a.k.a. "article") can be repurposed.  And each time you reformat/repurpose the information, … [Read more...]

5 Common Mistakes in Creating and Sharing Content

  Would you prefer to listen to this week's article? If so, just click the PLAY button above. Note: If you can't see the audio controls, you can click here to listen… As a business owner who’s marketing online, you’re told to create content. . .lots of it.  Content for your newsletter, content for your blog, content for your videos, content for your podcasts...and that’s all before we get to the actual content of your … [Read more...]

[SmarTiniTip] Is Your Writing Doing MINIMUM Triple Duty?

When it comes to the online marketing of your business, one of the best things you can do is write and distribute articles. While many business owners are writing (think of all the ezines you get), many are only doing half the work when it comes to distributing their articles. There are three main types of distribution: … [Read more...]

[SmarTini Tip] Expert Credibility: How to let your clients give it to you

If you've been around the "online world" a while, you know that "content is king" -- after all, it's generally expected that you should: * publish a weekly/biweekly email newsletter * "touch" your clients in offline ways * post 2-3 times a week to your blog * host your own teleseminars and be guests on others * contribute daily to Facebook and Twitter and the above is all *at a minimum* and … [Read more...]