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5 Common Mistakes in Creating and Sharing Content

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  Would you prefer to listen to this week's article? If so, just click the PLAY button above. Note: If you can't see the audio controls, you can click here to listen… As a business owner who’s marketing online, you’re told to create content. . .lots of it.  Content for your newsletter, content for your blog, content for your videos, content for your podcasts...and that’s all before we get to the actual content of your … [Read more...]

Filed Under: ArticleWriting and Marketing, Marketing, Small Business, Marketing

[SmarTiniTip] Is Your Writing Doing MINIMUM Triple Duty?

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When it comes to the online marketing of your business, one of the best things you can do is write and distribute articles. While many business owners are writing (think of all the ezines you get), many are only doing half the work when it comes to distributing their articles. There are three main types of distribution: … [Read more...]

Filed Under: ArticleWriting and Marketing, Ezine Marketing, Internet Marketing, Position Yourself As An Expert, Small Biz Marketing

[SmarTini Tip] Expert Credibility: How to let your clients give it to you

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If you've been around the "online world" a while, you know that "content is king" -- after all, it's generally expected that you should: * publish a weekly/biweekly email newsletter * "touch" your clients in offline ways * post 2-3 times a week to your blog * host your own teleseminars and be guests on others * contribute daily to Facebook and Twitter and the above is all *at a minimum* and … [Read more...]

Filed Under: ArticleWriting and Marketing, Blogging, Ebook Writing, Email Marketing, Ezine Marketing, Increase Exposure/Credibility, Marketing, Marketing to Your Niche Audience, Repurposing, Small Biz Marketing, SmarTini Tip, Social Networking/Social Media, Teleseminars