There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". I clicked that second link and it brought me to yet a third page which asked me to, you guessed it, "click here to … [Read more...]
Now THIS is an “iron cage”
I wrote a post late yesterday about the difference in providing a service versus an experience. And something that happened this morning is a clear example of the difference... … [Read more...]
Do you provide a service or an experience?
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You ordered a glass of wine and two bottles of water. The bill came to US $40 Are you shocked? Horrified? I recently came across a receipt from my trip to Italy last year and, rather than cringe in pain when seeing that receipt again, I smiled at the instant memory of the experience which it generated. It was one of the few nice weather days we had and I was sitting with my uncle and mother at an outside table in the center of Piazza Navona … [Read more...]
Marketing Mess of the Week: Why Won’t You Let Me Give You Money?
I was recently out on a site related to feng shui (a hobby and great love of mine) and wanted to purchase a new crystal for my office window. After clicking NINE different links, I finally got to the shopping cart only to find that there was no "checkout" link. When clicking to "checkout", the site kept bringing me back to the product description page. Now it only took about 3 tries for me to get that things … [Read more...]
Client Retention Strategy EVERY Business Can Use — Are YOU Doing It?
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I've used Constant Contact (www.ConstantContact.com) in my business for years and just signed up for a second account for my husband's band. Within hours of signing up, they called to ensure I had no questions and to give me the name and number of a real live person in case I DID have any questions down the road. Contacting, or "touching", our clients just to touch base is an art which seems to have gone the way of the … [Read more...]
3 Reasons Your Prospects Aren’t Buying From You
You've worked for months to create the perfect ebook. It includes the answer to every possible question your audience could have. You've created a sales page. You even offered a discount and threw in a ton of bonuses. So why aren't they buying? Despite what all the "instant gurus" may tell you about how you can generate millions of dollars of sales simply by purchasing their program and doing X, the reality is there's a system to … [Read more...]
How to Stay in the Forefront of Your Customers’ Minds
Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them? It doesn’t matter if it’s related to your business or personal life. Take Oprah Winfrey for example. At a live event a few years ago, she mentioned how she loves to purchase makeup whenever it’s “Clinique Bonus Time” as she gets a gift. Here we have a woman worth over a billion dollars who she loves receiving the … [Read more...]
Recommended Resource: Broadcasts and Autoresponders Training
Finally! A Step-by-Step Training Showing You EXACTLY How to Set Up and Send Out Broadcasts and Autoresponders From Your Shopping Cart It's here. . .a STEP-BY-STEP live webinar training where I personally take you through each step from signing in to your shopping cart to sending out broadcasts and autoresponder series. Are you: currently sending out "personalized" emails manually by changing the names and sending individual emails … [Read more...]
Are You Client Friendly?
There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". I clicked that second link and it brought me to yet a third page which asked me to, you guessed it, "click here to … [Read more...]
3 Steps to Getting The Most Out of Conferences and Workshops
Once you return home from a conference or workshop, it's easy to forget all the things you learned and promised yourself you'd implement. After all, you're back in your regular environment: your family needs attention after you've been gone, work tasks have piled up, personal items need handling. How are you to "catch up" and incorporate all the new things as well? Here's my simple process for ensuring I implement and put new ideas … [Read more...]
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