Every once in a while I see something which makes me just ask WHAT?!?. In setting up your business, one of the VERY first things you want to do is tell everyone about what you're doing and the results you can bring your clients (just think of the referrals!). And one of the easiest ways to do that? … [Read more...]
I’m just not gonna take it anymore. . . #fb
By 12 Comments
Have you ever put up with things, tolerations as it were and then, finally, you have enough and refuse to deal with it anymore? That's exactly where I am with the design of my email newsletter. I just don't like it anymore.And while a new one is currently being designed, I couldn't bring myself to send out even one more issue with the design I've been tolerating.So. . .there's no standard ezine this … [Read more...]
7 Tips for Writing Great Articles for Your Ezines and Blog Posts
By 1 Comment
Do you find yourself needing to write more and more? Here are 7quick tips to get you writing effective articles: … [Read more...]
7 Ways to Get More Ezine Subscribers
By 1 Comment
If you read my post from yesterday about "How many ezine subscribers do you really have", chances are good you're looking to get more targeted subscribers. Here are 7 simple ways for you to grow your ezine list - - with integrity and authenticity! 1. Make it easy. It's amazing to me how many people have only one sign-up spot on their website or don't include an invitation to sign up for their newsletter in their email … [Read more...]
How many ezine subs do you REALLY have?
By 1 Comment
I received a call from a very well-known information marketer recently asking if I'd be interested in being a featured guest on one of her teleseminars. In order to "qualify" (she called me and yet I had to "qualify"), I had to have an ezine subscriber list of at least 5,000. I thought a moment and then declined the call -- for a simple reason: … [Read more...]
Conversions What do they mean and why do they matter?
Click here to listen... We hear all the time that we need to "increase our conversions" or "get our numbers up". But what exactly does that mean and what else do we need to know? "Conversion" is all about turning leads into paying clients and, when done well, more leads into more clients while doing it better, faster and with the least possible expense. "Conversion" is also used to describe the result of desiring someone to take a step -- … [Read more...]
Confusion over CAN-SPAM law
By 1 Comment
I've noticed a bit of confusion about the CAN-SPAM law after my Marketing Mess: 16 out of 21 business owners are guilty post from yesterday. This post should serve to clarify at least some of the confusion as the "CAN-SPAM" (you would have thought they could have come up with a better acronym for a NON-spamming law) law was updated last year so that: … [Read more...]
Marketing Mess of the Week: “Soft Selling”
I recently ordered a book from Amazon and the authors signed me up for their newsletter (nowhere on the page or anywhere else I looked did it mention I'd be the recipient of this gift). Many of their ezines (I received every few days) were brief, largely talking about the importance of "soft selling" and "closing without selling" and generally okay reads. Then they started promoting an event … [Read more...]
Do you fully embrace your freedom to. . .
During this week of Independence holidays in the US and Canada, I have to wonder. . . Do you fully embrace your freedom to take back your power and create your business without falling to all the pomp and circumstance (a.k.a. "hype") that's *out there*? A new private client called me the other day in complete overwhelm. You see she had a desk full of info products and systems designed to "take [her] business to the next … [Read more...]
Recent Comments