Wikipedia defines Private Label Rights ("PLR") as: "Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates and even videos. While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright). In general practice this means that the product can be … [Read more...]
Remember the old saying about the cobbler's children having no shoes? Or the mechanic whose car barely runs? There seems to be a trend of the same from so-called marketing experts. In the last week, I was checking out 3 colleagues sites, seeing if we'd be good partners for an upcoming program. Here's what I found just in browsing the sites: Free giveaway had multiple broken links and personalization code missing Many site pages … [Read more...]
From www.Dictionary.com, the word "integrity" means: 1. adherence to moral and ethical principles; soundness of moral character; honesty. 2. the state of being whole, entire, or undiminished: to preserve the integrity of the empire. 3. a sound, unimpaired, or perfect condition: the integrity of a ship's hull. Looking at the first definition only and then PAYING ATTENTION to several online businesses, I have to ask, has … [Read more...]
Ever had one of those times when you have to make a decision and just aren't sure what to do? Here are the 4 strategies I use for making decisions when the answer isn't immediately obvious to me: Ensure I'm not feeling stressed -- about the choice or anything else. If I'm feeling stressed, I do something to relax (get a massage, go for a walk, etc.) and don't even consider the choice at hand until I'm fully … [Read more...]
In posting the ethical question, and I truly believe it a question of ethics and integrity yesterday, I was curious about the responses I'd get. There are, of course, no right or wrong answers. It's what's right, or wrong, for you and your business. Here's my response: Once I raised the price of a program/product/service, I would not give a friend, former client, etc. the "old" price for several reasons, … [Read more...]
Many may not feel that this is an ethical question or one of integrity, but I absolutely do. Let me set the stage...You recently raised the prices for a program/service/whatever and sent out several notices that you were going to do so. The question... "What would you do if a former client, someone you consider a friend, asked you to honor the old pricing structure?" Option 1: Would you give them the old pricing? Option 2: … [Read more...]
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