As my ezine readers are aware, I recently moved to a new service and a new format for my weekly ezine The Martini Advantage. It's gotten fabulous reviews (thank you!) -- if you don't yet receive it and wish to, you can sign up on the left. It's also led me to ask a fundamental question: In today's world, is receiving someone's ezine a "right" or a "privilege"? While I'm still debating the answer for … [Read more...]
[SmarTiniTip] Is Your Writing Doing MINIMUM Triple Duty?
When it comes to the online marketing of your business, one of the best things you can do is write and distribute articles. While many business owners are writing (think of all the ezines you get), many are only doing half the work when it comes to distributing their articles. There are three main types of distribution: … [Read more...]
Gmail and Your HTML Newsletter
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I wanted to make you aware of a recent problem with Google's gmail accounts. Take a look at the snapshot of my ezine from yesterday below - this was sent to my test gmail account...all the line breaks (spacing between paragraphs) are gone which makes it pretty ugly and hard to read. Google's gone and done something to the gmail code so that your html (pretty with pictures and formatting) ezines will appear this way for anyone … [Read more...]
Integrity — Has It Lost Its Meaning?
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From www.Dictionary.com, the word "integrity" means: 1. adherence to moral and ethical principles; soundness of moral character; honesty. 2. the state of being whole, entire, or undiminished: to preserve the integrity of the empire. 3. a sound, unimpaired, or perfect condition: the integrity of a ship's hull. Looking at the first definition only and then PAYING ATTENTION to several online businesses, I have to ask, has … [Read more...]
What do John Cena & Wrestling have to do with your business?
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My 15-year-old nephew is a fan of the WWE (World Wrestling Entertainment) and of John Cena (one of their stars) in particular. This weekend, while flipping through stations, I kept seeing an ad for WWE's Extreme Rules pay-per-view and pictures of Cena wearing a t-shirt with "HLR" on it. So last night, when WWE was coming on, I hopped over to see what the "HLR" was for. Turns out it's for Hustle - … [Read more...]
Is your ezine going the way of the dinosaurs?
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Would you prefer to listen to this article? If so, just click the PLAY button above. Note: If you can't see the audio controls, you can Click here to listen. . . We all know why we should put out an ezine, after all, marketing gurus have forever told us "the money's in the list" and the list needs an ezine, but my question is "Why should anyone choose to get your ezine?" Let's take a look at things as they are today: Studies show that if you … [Read more...]
Marketing Mess of the Week
I was recently debating about attending a very high end workshop this spring and, in reviewing the sales page, noticed several things: There were 2 different prices within about 3 inches of space and all related to the current day and time (so "no", I wasn't reading a "regular" versus "early bird" price). When I clicked to purchase the full-pay option, there was a THIRD price, so just for fun, I clicked on the … [Read more...]
Increase the Professionalism of Your Constant Contact Ezine With This Simple Change
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Chances are, if you're using Constant Contact for your ezine, you have THEIR logo with a little "try it free" phrase on the bottom right of your ezine. Want to increase the professionalism (and appearance) of your ezine? Simply email their support (from within the Help & Support menu) and ask them to remove the logo from your account. After all, you want your ezine to brand YOU, not your ezine service provider. … [Read more...]
Marketing Overwhelm: A Curable Disease
It's Monday and you get an email indicating that writing an ezine is THE way to get new clients. You drop everything and start working on an email newsletter. It's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click. You drop everything and sign up for a Google Adwords account. It's Wednesday and you heard that someone made a million dollars selling info products. Everything else waits while … [Read more...]
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