Marketing Overwhelm: A Curable Disease

It's Monday and you get an email indicating that writing an ezine is THE way to get new clients. You drop everything and start working on an email newsletter. It's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click. You drop everything and sign up for a Google Adwords account. It's Wednesday and you heard that someone made a million dollars selling info products. Everything else waits while … [Read more...]

Tortoise or hare — which describes you? And why “neither” is the *right* answer!

We've all heard the famous story of the tortoise and the hare and their legendary race.  Not knowing the outcome, who would have ever put their bet on the tortoise? When it comes to managing and marketing your business, it's more important to pick a few things to do consistently rather than flitter about doing the latest, "greatest" or sexiest things out there.  You'll be a whole lot more effective this way. So … [Read more...]

Ezine Articles combined with Twitter

If you're not yet using Twitter, you'll want to strongly consider it as another means of promoting your business (just be careful not to get addicted!) - other business owners are promoting it right and left and I'll leave that to them. What I want to recommend is that if you are using Twitter AND you're posting your articles to Ezine Articles, you link the two by setting up your Ezine Articles account to automatically post your … [Read more...]

Copyright Free Photos: Stock.xchang

If you've been looking for pictures or illustrations for your website, newsletter or other marketing materials, look no further!   Stock.xchng is the leading no cost stock photo site online.   With over 375,000 photos and illustrations to choose from, you're sure to find what you're looking for.   Visit Copyright Free Photos here.   … [Read more...]

Staying Focused, Getting Things Done and Balance

The survey has resulted in several questions around the idea of implementing, staying focused and doing it in a way that you're not working 60+ hour work weeks in your business.  The below question seems to sum it up... How do other people "force" themselves to stay focused on the task at hand? How do they get everything done and still have time for a personal life? Balance ... how do they achieve balance? Let me start by saying … [Read more...]

4 Ways to Build Your Ezine List Without Spending a Dime

There are thousands of ways to build your ezine, subscriber, mailing list. . .some expensive and many not.   Today I want to cover the Top 4 ways I built my list. Each of the following items can be done without spending a dime.   1. Public Speaking   Public speaking is the quickest and easiest way for you to quickly build a list of raving fans. Contact your local Chamber of Commerce or BNI chapter (or any other … [Read more...]

Dear Sandy: How do I find what my target market wants most?

Dear Sandy, How do I find what my target market wants most? -- Wanting to please Hi "Wanting to please", The easiest way to find out what your target market wants most is to simply ask them.  Assuming you have a list of email addresses (of any size), create a survey using Survey Monkey and ask them to complete it -- much the same as I did when you asked this question. Another way to ask your list is to hold an Open Q&A … [Read more...]

Dear Sandy: Not sure what I can offer

Dear Sandy, I've been told repeatedly that I need an email list. I don't feel that I have any special information to offer to a prospective client in the way of a newsletter or special report, so how can I get started with gathering email addresses without something to offer them in exchange? -- Not sure what I can offer Dear "Not sure what I can offer", Not knowing what business or industry you're in, my response will be pretty … [Read more...]

7 Simple Ways to Consistently Build Your Ezine List

One of the most popular questions I'm asked is "HOW do I build my ezine list?" or "How do I get more people to sign up for my ezine list?"   There is NO magic pill to building your ezine list!   Please read the above sentence again.    Trust me, if a magic pill did exist, I would have found it. :-)    There are hundreds, if not thousands, of ways you can build your ezine list.  Today, … [Read more...]

Proven Method to Build Your Business — YES, REALLY

73% of the program spots are already taken for my 90 Day Intensive Online Business Builder Mentoring Program! Here's what a couple of members said as they signed up: "I've been waiting for this! I'm happy now!" and "I couldn't pass this up! I'm ready to get things done." Here's an overview of what my exclusive 90-Day Intensive, Fast Start Program includes: 12 WEEKLY curriculum-based calls/webinars where I teach you the exact steps needed … [Read more...]