There's so much we need to do in our businesses. You know it, you've heard it. What about doing more with what you already have? I discussed this in two other articles: What's Hiding in Your Business Closet and Maximizing Your Business Assets. Today, we're specifically discussing your content marketing plan. Every piece of content you create (a.k.a. "article") can be repurposed. And each time you reformat/repurpose the information, … [Read more...]
We often hear that "the money is in the list" and many misunderstand this to be that "the bigger the list, the more money you'll make". Not necessarily true. It's your relationship with your community (a.k.a. "list") and audience. When my business first broke $100,000 in revenue, there were 82 people on my list. It's completely possible and totally doable. That said, you do need more than your family, friends and pets in your … [Read more...]
You know, it’s really ironic when we stop to think about it. As business owners, we work hard to create a great “X” (program, product or service), announce it to our database list and the world and sit back wondering why few, if anyone, invest. And yet when we’re on the other side of that table, considering investing in something, we scrutinize every word on the info/sales page, ask ourselves what we know about the person (Do we … [Read more...]
This past weekend I attended the annual RV Expo in Boston and was thrilled to see how marketing savvy many of the exhibitors were. There was everything from putting down padded mats in front of “their” RVs knowing that we’d been walking around a lot and would linger longer where we were more comfy to offering sturdy/lined bags to hold our brochures at the exhibit and which were branded reusable grocery bags for home. Can you … [Read more...]
The above is a picture of my shepherd Sheba (and our two cats Junior and Eggie with her). She looks beautiful and calm here. Not so when there's thunder. She can hear it a half hour before I can and turns into a 75lb shaking ball of nerves who's determined to sit in my lap. It's really not pretty. Not thinking, I bought a relaxation CD to fall asleep by a few months ago -- it's "electrifying thunderstorms" … [Read more...]
If you run any type of online business, chances are, you're looking to increase your credibility with your target audience. Here are a few simple, yet sadly, often overlooked, ways you can do that: … [Read more...]
It's TOMORROW, WEDNESDAY, September 16th YES - really, you can write a book in a weekend! You will not want to miss this hour of teaching as Sandra and Donna discuss taking massive action and getting your book done fast and easy.During this teleclass on September 16th at 2pm Eastern (yep. . .we will record it so you can listen again and again!) Donna will share how to go about writing your book in a weekend to use as a "big business … [Read more...]
Click here to listen... Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire. You're enjoying that instant post-purchase euphoria -- after all, THIS is the product you've been waiting for. A week goes by. . .no product. "It's okay", you tell yourself, "there's a reason they call it 'snail … [Read more...]
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