There's so much we need to do in our businesses. You know it, you've heard it. What about doing more with what you already have? I discussed this in two other articles: What's Hiding in Your Business Closet and Maximizing Your Business Assets. Today, we're specifically discussing your content marketing plan. Every piece of content you create (a.k.a. "article") can be repurposed. And each time you reformat/repurpose the information, … [Read more...]
"It's like an MBA for my business". . . "If it had thumbs, this system would be my new business manager" "OMG! How'd you know this is EXACTLY what I needed?!?!" These are just a few of the comments received regarding our new Strategic Business and Marketing Calendar System, originally debuted at our live event last October. This System is unlike any you've seen before: There are four quarterly focus areas -- you choose … [Read more...]
We talk about all types of things related to business success: from tools to systems to processes and, of course, clients. And yet one of the most often overlooked keys is knowing ourselves. Yep. . .it's that simple. We often think that starting a business is going to instantly change us into this hyper-productive person who knows everything she needs to know to be/become successful. Reality is far different. Reality is that we're … [Read more...]
It always feels funny to me that as many businesses wind down for the summer, we actually pick up. With adding Gail Saseen to our Team, the doors about to open for registration to our Extreme Escalator Experience this October and several products currently at the printer, we’re settling in to a wonderful rhythm. Not swamped, not overwhelmed, simply steadily busy in a way that makes me profoundly grateful for what we do and who we’re able … [Read more...]
Wikipedia defines Private Label Rights ("PLR") as: "Private Label Content comes in many different formats, including PLR reports, ebooks, articles, graphics, templates and even videos. While licenses differ with each author and seller, the basic premise is that the license permits buyers to re-brand the content under their own name and brand (excluding copyright). In general practice this means that the product can be … [Read more...]
Have you ever heard of a Magic Bullet? They're awesome little blender/chopper things and I can't imagine life without mine when it comes to preparing my smoothies. A few weeks ago, and after years of almost-daily use, it died. Kaput. Using my new one this morning, I walked away for a minute and came back to find that my smoothie was now ice cream. You see, I've had the other for so long, it was so familiar, that I never realized when … [Read more...]
Can you imagine the power of one word to change everything? One simple tweak to change your mindset and results? Sounds incredible doesn't it? What if we took the below: "Can I bring in an extra $1000 this month?" "I need to eat healthier." "Can I maximize social media without living 'out there'?" and added "How"? What would the effect be? "How can I bring in an extra $1000 this month?" "How can I eat healthier?" "How can I … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. When you look back on the last couple of months and notice things that haven’t yet happened – whether revenue, profit, project, product development, etc. – do you tend to go to a place of “solving” or “resolving”? Before you answer, let me explain what I mean: Let's say your business didn't bring in the revenue you wanted last month. Is your … [Read more...]
Do you ever feel like there's so much information out there that your head's going to burst? After all, there's: email smartphone blogs and RSS feeds social media television and radio ipad/tablet even seeing all the billboards as you drive not to mention all the free teleseminars, telesummits, webinars, webcasts, live streams, events and other trainings. How do you manage the information overload? Do you use better, … [Read more...]
As a small business owner, everywhere you turn there’s something else to do. Whether on your own or with a team, there’s still so many hats to wear. When something “pops up”, how do you know if it’s an opportunity to take advantage of or yet another “bright shiny object” intent on distracting you from your revenue-producing projects? The easiest way I’ve found is to look at each situation and ask these questions: Will … [Read more...]
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