We often hear that "the money is in the list" and many misunderstand this to be that "the bigger the list, the more money you'll make". Not necessarily true. It's your relationship with your community (a.k.a. "list") and audience. When my business first broke $100,000 in revenue, there were 82 people on my list. It's completely possible and totally doable. That said, you do need more than your family, friends and pets in your … [Read more...]
It's official, you can now: stay up-to-date with "what's working. . .and not"; read thoughtful and expert analyses and book reviews; discover free marketing and small business ideas, tips and strategies and tap into the resources you need most for small business marketing and success right from your smart phone or tablet with our new The Martini Advantage Magazine published on the Google Currents app and available on iPhones, iPads, … [Read more...]
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