Would you prefer to listen to this week's article? If so, just click the PLAY button above. Note: If you can't see the audio controls, you can click here to listen… Let’s face it. . .the world’s crazy. No matter how much you do, it seems as if there’s another avalanche ready to bury you and you’re constantly running, running, running to stay ahead or even to keep up. And that’s just for your business – add in personal stuff … [Read more...]
When a Good Friend Becomes a Bad Vendor
Have you ever gotten to know someone who later turned out to be a friend, client and vendor? It's happened to me several times and I truly feel blessed by these relationships. While there's no hard and fast rules, for me the friendship usually comes first, then as we learn more about each other, one often realizes she needs the services of the other and a client relationship is born. And after learning even more about each other, often times … [Read more...]
7 Strategies Guaranteed to Increase Your Productivity
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Have you ever felt exhausted at the end of the day, knowing you worked your butt off and yet wondering what the heck you actually accomplished toward your goals or, worse yet, wondering why nothing has been crossed off your “to do” list? It’s more than a little frustrating to say the least and can lead to a feeling of overwhelm. Here are seven "implement today, let's get things moving" strategies guaranteed to increase your productivity! … [Read more...]
Conversions What do they mean and why do they matter?
Click here to listen... We hear all the time that we need to "increase our conversions" or "get our numbers up". But what exactly does that mean and what else do we need to know? "Conversion" is all about turning leads into paying clients and, when done well, more leads into more clients while doing it better, faster and with the least possible expense. "Conversion" is also used to describe the result of desiring someone to take a step -- … [Read more...]
Credibility GONE – Are you risking yours by doing this?
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Click here to listen... Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire. You're enjoying that instant post-purchase euphoria -- after all, THIS is the product you've been waiting for. A week goes by. . .no product. "It's okay", you tell yourself, "there's a reason they call it 'snail … [Read more...]
Does your business need a reality check?
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Click here to listen... During a consultation last week, I was speaking with a 5-figure business owner who wanted to make $150,000 this year. Doable? Absolutely! Doable with the plan she had? Absolutely not. So many business owners create good solid goals and then take haphazard action, constantly led astray by another bright shiny object or thinking the Law of Attraction will deliver it all to them. The “reality check”? It’s a combination … [Read more...]
Where do you go from here?
Click here to listen... Just yesterday I was talking with a new client who’s invested thousands of dollars on programs, plans and info products and came to me asking “What should I do?” as she was so overwhelmed with all the options and wanted to get the *right* things done in order to achieve her goals. In a time when information – good and bad – surrounds us and we’re hit (it actually feels like I’m being hit sometimes) with … [Read more...]
Multiple Streams of Income — Begin Your Journey
Click here to listen... Have you ever seen the movie "Bridge Jones Diary"? There's a scene in it where Bridget notes that one of her friends had one hit song in the 1980s and realized that was more than enough to carry him through the 1990s and so didn't bother doing anything new. When you look at your business, have you TRULY set it up for success in the long term? By this I mean, are you offering, and marketing, more than one product or service … [Read more...]
Productivity Buster: Mistaking Activity for Accomplishment
Would you prefer to listen to this week's article? Click here to listen... A former client recently contacted me about working together again and, in asking a few questions about what she's been up to, etc., I realized that for all the work she's been doing (and she works a lot), she hasn't been "done-ing" anything. Now while "done-ing" certainly isn't a word (yet), it does speak to the difference between working on a project so that you're … [Read more...]
Adam Urbanski and Teri Garr’s “Mr. Mom” Character Both Approve
In learning about my new Strategic Marketing -- Sandy Style "SMAC" program, Adam Urbanski, Marketing Mentor Extraordinnaire had this to say: "I love it! The whole thing is just SMAColicious! Well... Except for the price! You are way underpricing this!" And he's right. I am underpricing it and I'm doing it consciously. You see, I was chatting with a friend the other day and we got onto the topic of the … [Read more...]
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