Whew. . .it's been a rough few weeks, from Super Storm Sandy to Nor'easter (storm) to sickness racking the household. It really makes you step back and assess things when you're without power -- What supplies do you have on hand? What's hidden away that you forgot about (those hurricane lamps received as a gift long ago)? And when you're unwell, what food is in-house, healthy and requires minimal prep? The same thing often happens to us … [Read more...]
While watching a bit of tv this weekend, I noticed that everyone's jumping on the "do once, get maximum results" bandwagon: 1. A commercial for paint which does the work of paint and primer so you have to put on less coats. 2. Yet another commercial. . .this one for makeup which does triple duty as coverup, moisturizer and sun protection. So let me ask you. . .is your work doing at least double duty? … [Read more...]
I'm in Orlando having a wonderful time despite close to record-freezing temperatures this week -- no crowds at any of the parks, amazing shops (BCBG and Coldwater Creek are my favorites with Chicos on the "almost there" list) and great company (here with one of my best friends from the old *corporate* days). My team, who I love and are absolutely amazing themselves, did something they NEVER do. . .they called me on vacation and … [Read more...]
In learning about my new Strategic Marketing -- Sandy Style "SMAC" program, Adam Urbanski, Marketing Mentor Extraordinnaire had this to say: "I love it! The whole thing is just SMAColicious! Well... Except for the price! You are way underpricing this!" And he's right. I am underpricing it and I'm doing it consciously. You see, I was chatting with a friend the other day and we got onto the topic of the … [Read more...]
It's Monday and you get an email indicating that writing an ezine is THE way to get new clients. You drop everything and start working on an email newsletter. It's Tuesday and your friend calls and says that he heard the best way to get publicity is pay-per-click. You drop everything and sign up for a Google Adwords account. It's Wednesday and you heard that someone made a million dollars selling info products. Everything else waits while … [Read more...]
In building and growing an online business, or one with a strong online component, there are several must-have tools which will allow you to not only have passive revenue, but to enjoy multiple streams of it. Here’s a quick rundown of the most basic tools (there are other, more advanced tools which will be covered in a separate article): 1. A Shopping Cart. An online shopping cart allows you to sell digital products, have them automatically … [Read more...]
The key to creating a Client Communication Plan - a simple system for building a relationship with your prospects -- is to: 1. Write it down 2. Build in consistency and 3. Execute Step 1: Make a list of ALL the things you enjoy doing in communicating with your prospects and clients. Your list could easily include: writing emails and articles writing blog postings writing tweets on Twitter or updates on … [Read more...]
Late last week I was interviewed by Dave Kaminsky of Online Video University on the subject of repurposing. It was a great interview...under 20 minutes, Dave's very skilled at what he does. So where's the learning? My facial expresssions. . .I was trying so hard not to look at the computer screen (but at the camera instead) that l looked everywhere and spent a lot of time nodding. It's definitely time to work on my … [Read more...]
Are you ready to move your business forward while saving time AND effort? "Repurposing" is the act of reusing or recycling everything you do and How To Repurpose Your Work, will teach you to. . . better leverage your efforts get more exposure save time be recognized and interviewed as an expert by people such as Alexandria Brown and organizations such as Glazer-Kennedy Inner Circles work once and get paid over and over … [Read more...]
Recent Comments