I've been spending a lot more time over on LinkedIn lately and, if LinkedIn is part of your marketing strategy, here are two great resources for you: The LinkedIn Challenge by Sarah Santacroce -- it started earlier this month and runs for 30 days. I'm participating and learning lots about LinkedIn as well as making some really great connections. The signup for this complimentary Challenge is at www.TheLinkedInChallenge.com and Ultimate … [Read more...]
Recently I took a week to focus on my business. Before I kicked off this project/writing retreat in the Berkshires of Western Massachusetts however, my DH (darling hubby) joined me for the weekend. We love driving around and stopping wherever the urge strikes. On Saturday, it was at a packed-full shop full of vintage collectibles. You know, the type of place that has 1950's Coca-Cola memorabilia, old Campbell's items and metal Scooby … [Read more...]
Remember that old expression about riding into political office on the back of someone else's coattails? When you think about it, that's a pretty powerful concept -- tagging on to someone else's success to help you increase your own. Well, speaking of success, my friend and colleague, Dr. Ellen Britt called me as I drove home from my business retreat a couple weeks ago. She wanted to talk about something BIG that is launching as we speak … [Read more...]
There are so many things we think our clients want: more time more revenue more energy all for less effort than they're currently putting in. And many times we're correct. But what about what our clients need from us? When was the last time you thought about your business from that aspect? In addition to everything your clients need from their businesses and/or lives, they also need something from yours -- and likely won't … [Read more...]
Would you prefer to listen to this article? If so, please click here to listen. During a recent call, a client asked me what, in the most basic of terms, did I think it took to be successful with an online-based business. Hmm... After taking a few seconds to prepare my thoughts, here are what I consider to be the 3 keys to a successful online-based business. Please note that while there are several definitions of "successful" and we … [Read more...]
You feel like you’re working hard in, and on, your business, yet the revenue just isn’t there. You’re not making the revenue everyone talks about and which seems so easy for them. So what’s going on? I’m going to be blunt. The answer typically comes down to a few things: You either haven’t earned, or kept, the trust of your readers. Let me explain. If your website indicates that you send out a weekly newsletter and … [Read more...]
This is a guest post from Shawn Driscoll. In an overcrowded marketplace, everyone is looking for a way to get noticed. I think one of the great paradoxes we’re all living with (and through) is that the more connected we become the more difficult it is to be heard. You could try and get noticed by putting on a show. And some take that route. You could give yourself a catchy ‘persona’—and there are plenty of self-anointed … [Read more...]
As more and more small business owners are leaning towards "on demand" everything (music, movies, books) to download/stream instantly, I'm noticing some changes in the way that small business owners like to learn. The ground is shifting very quickly when it comes to education and the delivery of training materials and information. I'm teaming up with Karyn Greenstreet and a few colleagues to discover exactly which ways you like to absorb … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. Recently I was interviewed on the subject of Extreme Client Care™ for a book and we spent most of that call on what it is and how business owners can easily and inexpensively incorporate it into everything they do. What we didn't really cover and what's hit home for me over the last week is what it's not. A couple of examples to illustrate what I mean: A … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. Maximizing assets? What does that mean? Your business assets account much more than *just* revenue or credit. Your business assets include your website, your content, your programs, your relationships, your reputation, the goodwill and credibility you've accumulated. It encompasses everything that your business is. For purposes of today's article, … [Read more...]
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