There's been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount). Personally, I experienced a version of this concept on the Big Island of Hawaii last fall where a bookstore owner requested a donation of $2 and gave $1 to a local animal shelter for cats. The reason, as explained to me by the bookstore … [Read more...]
I've been spending a lot more time over on LinkedIn lately and, if LinkedIn is part of your marketing strategy, here are two great resources for you: The LinkedIn Challenge by Sarah Santacroce -- it started earlier this month and runs for 30 days. I'm participating and learning lots about LinkedIn as well as making some really great connections. The signup for this complimentary Challenge is at www.TheLinkedInChallenge.com and Ultimate … [Read more...]
Recently I took a week to focus on my business. Before I kicked off this project/writing retreat in the Berkshires of Western Massachusetts however, my DH (darling hubby) joined me for the weekend. We love driving around and stopping wherever the urge strikes. On Saturday, it was at a packed-full shop full of vintage collectibles. You know, the type of place that has 1950's Coca-Cola memorabilia, old Campbell's items and metal Scooby … [Read more...]
Remember that old expression about riding into political office on the back of someone else's coattails? When you think about it, that's a pretty powerful concept -- tagging on to someone else's success to help you increase your own. Well, speaking of success, my friend and colleague, Dr. Ellen Britt called me as I drove home from my business retreat a couple weeks ago. She wanted to talk about something BIG that is launching as we speak … [Read more...]
This morning, while on Facebook, I saw the following post and when I saw who posted it, I was interested (note that I crossed out identifying info and excluded the name of the person who posted it): She's a respected colleague and I liked the idea of the Challenge so I clicked into the link provided. When I got to the page, it had little text and asked for 3 things: name email list size There was no identifying info: no … [Read more...]
Ever feel swamped -- even the "good" swamped where you have several opportunities yet feel there's no time to take advantage of them all? That was me last month. I thought, "If I could just get away for a week, I could catch my breath and get ahead a bit." As entrepreneurs, we often think this a lot, yet never take action on it. Money aside, there's all the other things: family, clients, personal responsibilities. . . I … [Read more...]
There are so many things we think our clients want: more time more revenue more energy all for less effort than they're currently putting in. And many times we're correct. But what about what our clients need from us? When was the last time you thought about your business from that aspect? In addition to everything your clients need from their businesses and/or lives, they also need something from yours -- and likely won't … [Read more...]
Once upon a recent time, there were 3 women who left their jobs to become entrepreneurs seeking control of their time, the desire to create more income and freedom to live their lives. Their names were Rachel, Linda and Mary and this is their story. At first, each did well. They weren't buying second homes or traveling 8 months of the year, but they had good revenue coming in. Let's take a look at their specifics: Rachel, a … [Read more...]
There's so much we need to do in our businesses. You know it, you've heard it. What about doing more with what you already have? I discussed this in two other articles: What's Hiding in Your Business Closet and Maximizing Your Business Assets. Today, we're specifically discussing your content marketing plan. Every piece of content you create (a.k.a. "article") can be repurposed. And each time you reformat/repurpose the information, … [Read more...]
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