Baby or Puppy? Which do you have?

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Which is your business?

There are essentially two types of businesses: hobby businesses and gotta-make-m.o.n.e.y-businesses.

If you have a hobby business and that works for you, then this article doesn’t pertain to you (you can read it anyway if you wish).

If you have a gotta-make-m.o.n.e.y-business however, you want to read on. . .

If you have 2- or 4-legged children, you know adorable and frustrating they can be at times.

While immersed in preparing for the first day of my Escalator Profits™ program, my Llasa Apso Buddy was being a royal brat.  He had food, water, a toy, I played with him. . .none of it mattered.  He wanted to be in my lap.

Couple that with Junior (a cat) who insisted on sprawling across my desk using my keyboard as a pillow.

Even explaining that “mommy has to work” didn’t work.

And that’s when I started to think about how our businesses can resemble either babies or pets.  And that, I’m happy that I had a business baby and not a business puppy.

Babies and puppies are similar in lots of ways:

They are totally adorable and everyone asks how they are

  • You want to spend a lot of time with them
  • They both want and need a lot of attention
  • You have to teach/train them
  • Messes happen and you clean them up

There is, however, one major difference:

Babies grow up, move out, take care of themselves and often take care of you.

Puppies grow up, stay around and require additional care as they get older.

I’m thrilled to say that, in this case, I had a baby (business) who is now enjoying high school and getting ready to go out on her own.  :-)

Which best describes your business: baby or puppy?

 Make It Real: My Request To You

 Chances are, you’re still asking yourself whether you have a “baby” or “puppy” business.

Here are a few clarifying questions to help you:

 A prospective client calls.  Do you have a system for how to handle the inquiry or do you wing it?

  • You’re on vacation (maybe I should just stop there).  Are you enjoying or constantly checking up on things?
  • Does your revenue stay consistent/increase or dip while you’re on vacation?
  • Do you wake up to emails which state “New order was placed” at least 3-4 days a week or. . .not?
  • When you think of your business 3-5 years from now, do you smile or do your shoulders drop thinking of all the work you’ll be doing or do you question whether you’ll even be in business?

Baby businesses steadily improve, in all ways: profits, leverage, time off for you.  Puppy businesses don’t and, in most cases, end up closing.

So ask yourself: Do you have a baby or a puppy?

If a puppy, or even a toddler, you’ll want to  join me in Rhode Island this October.

If inspired, I’d love to read your thoughts about today’s article. . .just comment below. :-)

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You're welcome to use this article on your website, blog or in your ezine if you include this entire blurb, without modification: If you liked this article, you'll want to hop on over to www.SandraMartini.com for more comprehensive business building and marketing strategies, articles and resources. Sandra Martini, a Small Business Mentor, founder of Escalator Marketing™ and creator of the Escalator Profits Program™, teaches small business owners and entrepreneurs how to build sustainable businesses without losing their integrity or their minds.
  • Chris

    I love this analogy Sandra because I was told “long long ago” to set up my coaching “practice” (that dates me!) as if it could be “sold” one day. So I’ve always viewed my business as one to be nurtured to maturity — like a baby. And having found your incredible business tools and resources, I’ve begun to more fully implement systems to make that eventual transition much easier. Thank you!

    • http://www.SandraMartini.com Sandra Martini

      Hi Chris,

      Your mentor was right on! Whether or not we want to sell isn’t the question…it’s the mindset of treating our business as an asset to be nurtured.

      I love your phrase of “nurtured to maturity” — that’s exactly what should be if we’re looking for the business to support us.

      Thanks so much for stopping by and your kind words — I appreciate it, them AND you!

      Sandy :-)

  • http://www.Organized4L.com Martha Clouse

    Having my business become a 95 lb demanding black lab that pulls me down the street and demolishes my home is my worst nightmare.

    You are right, Sandy, the time to get serious about having a business that can grow without taking over my life is NOW! Thanks for this telling analogy AND for your Escalator Profits program that is giving me the nuts and bolts to build it right!

    • http://www.SandraMartini.com Sandra Martini

      Hi Martha,

      Shudder…what a thought! Especially since I have one of those 95lb black labs (well, lab and rotti and we’ve gotten her down to 86lbs) and know what’s it like to be pulled here and there.

      The “new economy” has made lots of business owners sit up and take notice of their business and create something which supports them and is sustainable.

      I’m so glad you’re with us in Escalator Profits!

      Let’s make things happen in 2011,

      Sandy :-)

  • http://www.SoulPowerWisdom.com Bonnie Hutchinson

    Sandy, like Martha, I’m so thankful you’re giving us tools to help our “puppies” transform into “babies” Sandy.
    Thanks, Chris, for the phrase “nurtured into maturity” – a lovely vision!

    • http://www.SandraMartini.com Sandra Martini

      Thanks Bonnie…it’s an honor to work with clients like you and Martha!

  • Melissa Bass

    Thanks Sandra for this wonderful analogy. My business was a puppy business for many years; it was not until I started treating my business as a baby business did I start seeing tremendous success.
    Blessings
    Melissa Bass
    http://www.changeisaninsidejob.com

    • http://www.SandraMartini.com Sandra Martini

      Hi Melissa,

      Isn’t it great that when we step up, and into, the Universe meets us?

      Congratulations on your successful “baby”. :-)

      With abundance,

      Sandy. :-)

  • Kathleen

    GREAT analogy, Sandra! I will use this reminder as I am rebranding and adding new services to my business! Thank you!