Would you prefer to listen to this article? If so, please click here to listen. During a recent call, a client asked me what, in the most basic of terms, did I think it took to be successful with an online-based business. Hmm... After taking a few seconds to prepare my thoughts, here are what I consider to be the 3 keys to a successful online-based business. Please note that while there are several definitions of "successful" and we … [Read more...]
You feel like you’re working hard in, and on, your business, yet the revenue just isn’t there. You’re not making the revenue everyone talks about and which seems so easy for them. So what’s going on? I’m going to be blunt. The answer typically comes down to a few things: You either haven’t earned, or kept, the trust of your readers. Let me explain. If your website indicates that you send out a weekly newsletter and … [Read more...]
As more and more small business owners are leaning towards "on demand" everything (music, movies, books) to download/stream instantly, I'm noticing some changes in the way that small business owners like to learn. The ground is shifting very quickly when it comes to education and the delivery of training materials and information. I'm teaming up with Karyn Greenstreet and a few colleagues to discover exactly which ways you like to absorb … [Read more...]
At first glance, it seems as if it'd be tough to provide an assessment on one's integrity. After all, how do we measure it? Thinking back to my days of internal auditing with the Federal Government, I was looking for the measurement. Then an email arrived from someone indicating that she owed us an apology as she hasn't written her newsletter or provided informative content in quite a while, but it's okay because she's been … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. Recently I was interviewed on the subject of Extreme Client Care™ for a book and we spent most of that call on what it is and how business owners can easily and inexpensively incorporate it into everything they do. What we didn't really cover and what's hit home for me over the last week is what it's not. A couple of examples to illustrate what I mean: A … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. Maximizing assets? What does that mean? Your business assets account much more than *just* revenue or credit. Your business assets include your website, your content, your programs, your relationships, your reputation, the goodwill and credibility you've accumulated. It encompasses everything that your business is. For purposes of today's article, … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. What's your job as a business owner? At its core, it's to make money -- regardless of anything else, the basic job of a business is to make a profit. Period. For those of us who really want to make a difference, this can be tough to remember/focus on. It used to be that we put up a sales page, sent a few emails and POOF! paying clients. Sort of like … [Read more...]
Right now, your business, combined with the daily actions you are/are not taking, is perfectly designed to achieve the results you are currently getting. If you aren't getting the results you want, that simply means you simply haven't designed a business that will get them for you and you're not taking consistent action on that design. When you set appropriate objectives (the ones that get you to your goals the fastest) and take daily … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. Back in the day you did business with people you knew. The corner store, so-and-so’s husband or cousin, a friend of a friend. There was a relationship and you knew who to talk to if something went wrong or wasn’t as expected. Then population and technology grew. No longer do we know the people we’re doing business with – they may live in … [Read more...]
Would you prefer to listen to this week's article? If so, click here to listen. Everywhere we turn, we're told "do what you love and the money will follow" or "follow your passion". Reality however, tells us that being passionate about our mission or simply doing what we love isn't enough. If it were, over 80% of all business endeavors would succeed rather than fail. After all, small business owners typically go into business because … [Read more...]
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